About Us

Welcome to New Blue Shop, your go-to destination for quality bags, accessories, and everyday essentials built on decades of passion and trust.

Founded in 1975 in General Bazar, Secunderabad, this family-run venture began with a simple dream: to offer durable, stylish, and affordable bags to real customers who needed them every day. For many years, locals fondly referred to our physical store as the “Uncle’s Shop” — a place known for great value, personalised service, and a friendly smile with every sale.

Today, we’ve carried that same commitment into the digital world. With a curated range of products — from handbags, sling bags, and wallets to school bags, travel suitcases, and storage solutions — New Blue Shop blends traditional values with a modern online shopping experience. Whether you’re browsing for work, college, travel, or gifting, our collections are designed for everyday life without compromising style or affordability.

Our Mission

• 💼 Quality you can trust: Durable products built for real-world use.

• 💸 Transparent prices: Fair, honest pricing without unnecessary markups.

• 🤝 Every customer matters: We care about your satisfaction every step of the way.

Thank you for being part of our journey — from Secunderabad’s local market to shoppers across India. Your trust inspires us to keep delivering value and reliability.